What a Wellread AI visibility audit is

Last updated 8 October 2026

An AI visibility audit answers one question: when your buyers ask an AI assistant for help, does it bring up your company? Wellread asks ChatGPT and Gemini the questions your buyers ask, reads the answers, and tells you who was named, whether your website answers those questions, and what to change first.

Who it is for

A company whose buyers look things up before they buy: they ask which product to choose, how to solve a problem, or whether something is worth paying for. The person who runs the audit is usually whoever owns the website or the marketing: a founder, a head of marketing, a content lead. You need no technical setup and nothing installed.

What you give it

Your website’s address. Wellread reads the site, works out what you sell and who buys it, and writes the questions. Before anything is asked, you check what it understood and can correct it, add up to 20 questions of your own, and name competitors you already know.

What it measures

• Named. In how many answers the assistant named your company, counted on the questions where buyers ask for options.
• Recommended, and how. For each answer that names you: whether it was the first pick, one of the options, only compared, or advised against.
• Used as a source. On how-to questions, where assistants rarely name any company, whether the answer cited your website.
• Who was named instead. The companies the answers named, with how often, and what the assistant said about them.
• Where the assistants read. The pages and sites the answers drew on.
• Answered on your site. For each buyer question, whether a page of yours answers it, with the sentence that shows it.
• Readable by AI. Whether AI search crawlers are allowed in, whether the site turns them away, and whether your pages have words without running JavaScript.

How it works

1. Wellread reads up to 60 pages of your website, the way an AI crawler does.
2. You check what it understood about your business and the questions it will ask.
3. It asks ChatGPT and Gemini up to 30 questions, once each, word for word as a buyer would, without your company’s name.
4. Every answer is read against your business, so a different company with a similar name is not counted as you.
5. You get the report, the action plan and your first drafted pages. An audit takes 4 to 10 minutes.
6. After you change something, the same questions are asked again, so two audits can be compared.

What you get

• A report you can open by section: the verdict, what buyers ask, competitors, and the website check. Every answer can be opened and read, up to its first 3,000 characters: the part the audit counted from.
• An action plan in order of importance, each item with who does it and a brief to hand over.
• Drafts of the pages your site is missing, written from your own pages, with marked gaps where only you know the fact.
• A link to share the report, a PDF, and a spreadsheet of every answer.

What the action plan can and can’t do

The plan holds different kinds of work, and they are not interchangeable:

• Fixes for your web developer, when something stops AI reading the site. These come first: nothing else helps until they are done.
• A page to improve, when your site already has a page on a topic that doesn’t answer what buyers ask.
• A page to write, when no page covers the topic. Wellread can draft it; you check it and publish it.
• Places to be mentioned: the reviews, lists and discussions the assistants kept reading. Wellread names them; earning a place there is your work, and often matters more than another page.

Some things an outside audit can’t see, and the report says so where it matters: whether Google has indexed a page is in your Search Console, and whether your firewall lets the real crawlers in is in your CDN’s settings.

A drafted page is not always the most valuable item on the list. If the assistants read the same few comparison pages for every question, being added to those pages may matter more than a new page of your own. The plan shows both, and you choose.

When an audit helps, and when to do something else first

• It helps when you want to know what AI says to your buyers today, who it names instead of you, and what to work on.
• It helps after you change your site or get mentioned somewhere, to see whether the answers moved.
• If your website is new, check first that search engines have indexed it (Google Search Console and Bing Webmaster Tools say). An assistant can’t cite a page its search doesn’t have yet.
• If you need traffic, rankings or sales figures, those come from your analytics and Search Console. Wellread doesn’t measure them.
• If you need a figure that is stable to the last percent, one audit is not that. It is a snapshot of 30 questions on one day.

Its limits

• The answers come from the assistants’ APIs with web search on. What a person sees in the ChatGPT or Gemini app can differ.
• An audit reads and keeps the first 3,000 characters of each answer. A rival named only after that point isn’t counted.
• AI answers vary from one run to the next, so small changes between two audits are shown as “about the same”.
• No audit can promise that an assistant will recommend you.

See a real one: Wellread’s audit of its own site. How each number is counted: How we measure. What it costs: Pricing. The first audit is free and needs no card: run yours.